Choosing Software & Services

Where to begin… There are so many technology options these days. Don’t get me wrong, its great! Years ago you had to pick a technology partner and live with the decision for years. Shackled to their release cycles and promises to fix it in the next release. As a Boston Red Sox ⚾ fan that… Continue reading Choosing Software & Services

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List Buyer Beware

As marketers, we want to do our best to reach new leads, educate and nurture them to become potential customers.  We want to build a profile of the customer, so we can identify leads who we believe is qualified and pass them to our sales team.  The challenge is where to start with leads.  If… Continue reading List Buyer Beware

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Mobile Impact on Campaign Results

Check out this short article that I wrote on LinkedIN… Image Source: Search Engine Land linked article. I was reading a new article about Googles new Mobile Scorecard and Impact Calculator, which was interesting. When I looked into them, I realized that they are only for larger sites that have enough traffic to be in their… Continue reading Mobile Impact on Campaign Results

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